Last Friday, Evan Almighty opened in theaters nationwide. It's a humorous look at how an average guy is picked by God to build an ark to prepare for the flood. I haven't seen the movie yet, but there are parts where the sun is shining and there isn't a cloud in the sky. Everyone thinks he's crazy for preparing for a flood.
This morning, the sun was shining and there wasn't a cloud in the sky. I thought the meteorologists were crazy for predicting rain for the next two days. On the way home, there was a torrential downpour and I must have driven through at least 5 lakes.
If this isn't the greatest marketing gimmick ever, I don't know what is. Not only is it free, but it affects EVERYONE.
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