Even allowing for deep discounts on the $29.99 release, "Half-Blood Prince" still easily generated more than $100 million in revenue. It's not only the richest opening in publishing history, but tops the combined estimated take for the weekend's top two movies, "Charlie and the Chocolate Factory" and "The Wedding Crashers."
"When a book beats out movies, we're in great shape," Holton [ president of Scholastic Children's Books] said.
$100 million in one day? For a book? Unbelievable. That's probably more than the revenue of most book publishers for an entire year."When a book beats out movies, we're in great shape," Holton [ president of Scholastic Children's Books] said.
1 comment:
WOW. Did you get a copy?
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