Rurple

"Next summer Jay will unveil an entirely new way of marketing himself: a color called Jay-Z Blue."  -Rolling Stone, Dec 2005

If I had a color, I think it would be a mix of red and purple, and I'd call it Sumeet Rurple.  Hard to say? Maybe, but at least you'd remember it, and I wouldn't steal the name of a primary color like Jay-Z.  If you're going to trademark a color, it might as well be a brand new color with a brand new name.

As for phrase, I don't know what my trademark would be.  I liked "that's hot," but Paris Hilton's already taken that one.